KUALA LUMPUR, 11th July 2024 – As the global wellness industry surges towards unprecedented heights, a monumental opportunity emerges for businesses worldwide. With the sector boasting a staggering global market worth of US$7 trillion, and the ASEAN market alone valued at US$2.45 billion, the stage is set for innovation and expansion.
Enter Malaysia’s pioneering initiative: the International Wellness Expo 2024 (IWE 2024). This groundbreaking trade exhibition marks Malaysia’s bold entry into the wellness spotlight, offering industry leaders a transformative platform to elevate their brands from local champions to global trailblazers.
Set against the backdrop of burgeoning global demand, IWE 2024 promises to redefine industry norms, foster international partnerships, and catalyse unparalleled growth. Join us as we embark on this journey towards a healthier, more prosperous future, where Malaysia takes center stage in shaping the next era of wellness innovation.
Organised by Green Wellness and supported by Malaysia Convention and Exhibition Bureau (MyCEB), IWE 2024 will convene from 27th to 29th November 2024 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.
Themed ‘Connecting Sustainable Wellness Solutions’, IWE 2024 is a premier global platform where innovation meets transformation in the wellness trade landscape. With more than 10 participating countries, the expo is set to welcome more than 180 exhibitors and over 8,000 trade visitors throughout the 3-day period.
Positioned at the forefront of industry evolution, IWE 2024 is dedicated to connecting and showcasing the leading wellness revolution, from sustainable preventive care and diagnosis to medical care and therapies.
As an all-encompassing wellness trade show, IWE 2024 will feature green living, sustainable quality living, healthcare solutions, integrative therapies, healthy products, wellness technology and financing.
It is not only a trade show, but also a catalyst for change, serving as the pivotal link that connects industry traders directly to potential buyers from all over the world.
Exhibitors will be doing more than showcase their brand as IWE 2024 provides opportunities with options on guaranteed meetings with foreign buyers, a media feature on New Straits Times or ShangHai Business Media, postings on its portal and socials, or a free booth with complimentary business matching opportunity and exclusive access to show case their product and services at next year’s Southeast Asia Healthcare and Pharma Show (SEACare 2025). For overseas exhibitors, accommodation and flight ticket subsidy are provided.
At IWE 2024, there will be the insightful Power Talk sessions led by experts and authorities, Business Matching sessions to connect traders with potential global buyers and partners, Innovation Showcase to gain exposure and strengthen positioning, as well as Workshops and Demonstrations to maximise visibility and build rapport.
The expo aims to serve as a wellness gateway to the ASEAN market by engaging with high-quality leads both regionally and globally, assisting businesses to expand their market reach beyond local borders through Malaysia into ASEAN and beyond.
Malaysian and foreign wellness enablers, including brand owners, solution providers and product creators, are invited to be part of a transformative journey in the wellness industry at IWE 2024. For inquiries and registration, kindly visit www.internationalwellnessexpo.com, reach out to +60172483281 or email iwe@greenwellness.my.
For the Chinese version of this press release, click here.