IWE 2026 Shines at Vietnam Expo 2025 in Ho Chi Minh City

In December 2025, IWE 2026 took part in the 23rd Vietnam Expo held from 4 to 6 December at the Saigon Exhibition and Convention Center in Ho Chi Minh City, one of the region’s most dynamic trade platforms drawing over 800 enterprises and more than 1,000 booths from around the world.

At the expo, IWE 2026’s presence stood out as part of Malaysia’s broader showcase of innovative, high-quality products and solutions, helping to strengthen commercial ties between ASEAN markets. Through active engagement with buyers, distributors, and industry leaders, IWE 2026 contributed to meaningful dialogues around wellness, lifestyle and export opportunities, reflecting Malaysia’s commitment to regional trade collaboration and sustainable market expansion.

The participation not only elevated IWE’s visibility among Southeast Asian partners but also helped build momentum heading into its 2026 global initiatives, reinforcing shared visions for innovation, business growth and international cooperation.